Air is clear. Back to work. Kärcher´s here.
In the midst of the pandemic 2020/2021 Kärcher introduces the Air Purifer AF 100. Accompanied by a worldwide campaign, created by Studio.Tatsache and myself.
Service
Concept/Idea, Art/Copy
Client
Studio Tat.sache
Year
2021
Assignment:
Positioning the AF 100 Air Purifier as the professional way to deal with contaminated air at professional workplaces. Creating a WW Campaign addressed at professional workers from various industries like Healthcare, Governmental, Hospitality,Tourism, Retail ...
SOCIAL MEDIA ANIMATION (EXCERPT)
Solution:
"Air is clear. Back to work!"
Featuring REAL STORIES from professionals, trying to cope with the situation at working from homebase, being afraid to return to their professional working facilities. Like Gretchen, working for CNN – and there are so much more. All get to tell their story on social platforms. Embedded in the end, the professional solution from KÄRCHER.
"Honestly, i miss my professional working environment."
SOCIAL MEDIA ANIMATION (EXCERPT)
Gretchen Goldman, PhD Officer at a major Broadcasting Company
SOCIAL MEDIA ANIMATION (EXCERPT)
SOCIAL MEDIA ANIMATION (EXCERPT)
ORIGINAL POST THREAD
